About us

The Inspiring Story Behind LifeXpan: Innovation and Overcoming Adversity

Rudy Bianco, founder of LifeXpan®, has come close to death on four occasions, two of them due to serious accidents that fractured his spine in three places and caused him to lose his memory. These traumatic experiences marked the start of a profound journey of self-discovery and learning about cell biology and its connection with the mind. During his recovery, Rudy immersed himself in advanced techniques of mental and biological reprogramming, rebuilding his body and mind from scratch.

In 2017, Rudy Bianco, together with a team of doctors and entrepreneurs, co-founded one of the largest innovation communities in Spain. This community of talented professionals and senior executives organises conferences and training events in the health and wellness sector. Rudy has collaborated with leading institutions and laboratories, trialling dozens of treatments related to biology and longevity, which allowed him to identify key patterns for a longer, healthier life.

With over 15 years of experience in advertising and audiovisual production, Rudy is a multi-business owner and serial entrepreneur. He has co-created seven films and television adverts, and has represented celebrities. A pioneer in artificial intelligence, he invented what is today considered the precursor to Siri and ChatGPT, holding his own patents. He also leads a foundation dedicated to making the world a better place and is the author of five books on self-care, futurology and education.

LifeXpan is the result of a collaboration between Rudy Bianco and his team and Hypertrophy Nutrition Europe S.L. laboratories, operating since 1998 and revolutionising the sports supplement market. Today, the business group is an international company with five of its own brands in sports nutrition, dietetics and food.

These brands offer a wide range of nutritional supplements available in different packaging and formats, designed to meet the specific needs of each discipline, situation and athlete. With state-of-the-art facilities, design, development and manufacturing all take place in-house, in line with current European legislation and standards, ensuring efficient management and full control over production.

The raw materials used are 100% free from doping substances, and ongoing research together with the expertise of the team behind it are the true formula for the group's success. With over twenty years serving the most demanding athletes and distributors, Hypernutrición has created an excellent range of sports nutrition and healthy food products, combining great taste and texture with proven effectiveness.

Trust LifeXpan to help close the gap between you and reaching your goals.